A comedy set in a world where no one has ever lied, until a writer seizes the opportunity for personal gain.

Arthur is a rich, alcoholic playboy with no regards to his working life. After another drunken run-in with the law, his aloof mother has had enough and forces him to marry Susan, a proper business woman, or else he will lose his inheritance. Just as he's engaged to Susan, he meets Naomi, a free-spirited girl who Arthur thinks is perfect for him. Any attempts at holding down a job are fruitless, so Arthur has to decide, what is more important: love, or his mother's money.

It's a world where everyone tells the truth - and just about anything they're thinking. Mark Bellison is a screenwriter, about to be fired. He's short and chunky with a flat nose - a genetic setup that means he won't get to first base with Anna, the woman he loves. At a bank, on the spur of the moment he blurts out a fib, with eye-popping results. Then, when his mother's on her deathbed, frightened of the eternal void awaiting her, Mark invents fiction. The hospital staff overhear his description of Heaven, believe every word, and tell others. Soon Mark is a prophet, his first inventive screenplay makes him rich, and he's basically a good guy. But will that be enough for Anna?